CAREER OPPORTUNITY
Direct Marketing Specialist [DEVF-38]
AMERICAN CIVIL LIBERTIES UNION
Development Department, NY

OVERVIEW:
The American Civil Liberties Union (ACLU), is a national public interest organization devoted to the defense of the Bill of Rights. Since its founding in 1920, the nonprofit, nonpartisan ACLU has grown from a small group of civil liberties activists to a nationwide organization with 50+ affiliates around the country. We are experiencing historic growth in our fundraising programs. The bulk of the annual budget is raised by contributions from individuals. A majority of the budget directly supports litigation, legislation, and public education programs, and funds raised are shared with ACLU affiliates. The ACLU Foundation (ACLUF) is the national tax-deductible, 501(c)(3) arm of the ACLU. The combined annual budget of the ACLU and the ACLUF is approximately $100 million.

ROLES AND RESPONSIBILITIES:
The Direct Marketing Specialist will manage the day-to-day aspects of a high-touch direct response program for ACLUF donors who contribute between $250 and $9,999 annually. The Direct Marketing Specialist will:

• Collaborate with Director of Special Gifts to implement strategies in order to solicit giving from individual high-dollar donors and prospects
• Manage all aspects of direct mail, telemarketing and e-marketing efforts for Special Gifts donors with the direct response vendor - including but not limited to - list development, copy approval, art/design approval, testing schedule, results and metrics
• Manage the acknowledgement of contributions in an accurate and timely manner
• Collaborate with database team to ensure continued hygiene of data
• Manage the Special Gifts budget
• Coordinate and manage all Special Gifts materials; maintain program archives
• Implement and manage the Special Gifts marketing calendar
• Facilitate proper recording, tracking and reporting of contributions
• Maintain current direct response trends, and determine appropriate application to program
• Assist the Director of Special Gifts, Deputy Director of Development, and Director of Development with other projects as requested

EXPERIENCE AND QUALIFICATIONS:

• Bachelor’s degree, plus 4-5 years of direct marketing experience, or comparable development experience, preferably in a nonprofit setting
• Knowledge of and proficiency in the technical and analytical aspects of managing a direct marketing campaign in the online and offline environments
• Strong interpersonal skills, including the ability to develop strong working relationships with colleagues, vendors, and donors
• Strong organizational skills, multi-tasking skills and attention to detail
• Strong follow-up skills; the ability to manage projects through completion
• High degree of proficiency in Microsoft Word, Excel, Power Point, Internet usage and database management.
• Commitment to the mission of the ACLU

COMPENSATION:
The ACLU offers compensation commensurate with experience and within the parameters of the ACLU compensation scale.

HOW TO APPLY:
Interested persons should submit a cover letter, resume, a non-fiction writing sample (sample will not be returned) and three (3) references by email to hrjobs@aclu.org. Reference [DEVF-38/WACLU] in the subject line or by mail to:

Human Resources
American Civil Liberties Union
RE: [DEVF-38/WACLU]
125 Broad Street, 18^th Floor
New York, NY 10004

Applications will be accepted until position is filled, which will not be before December 17, 2008. Please indicate in your cover letter where you found this job listing.

The ACLU is an equal opportunity/affirmative action employer and encourages women, people of color, persons with disabilities, and lesbian, gay, bisexual, and transgender individuals to apply.